The Sturgis Motorcycle Rally is a motorcycle rally held annually in Sturgis, South Dakota.
It was founded on August 14, 1938 by the Jackpine Gypsies Motorcycle Club who still own and
operate the tracks, hillclimb, and field areas that the rally is concentrated around. The
first rally lasted two days and was focused on racing and stunts.The founder is generally
considered to be Clarence "Pappy" Hoel who is still honored in various ways by the crowd at Sturgis.