After the global crisis the US suffered in 2008, the online ad spending in this country will eventually reach  $25.1 billion in 2010. This means an increase of 10.8% compared to 2009.

According to the online report: “U.S. Ad Spending: How Big Is the Bounceback?” , the online ad spending will definitly increase by 20% in  2014.

The report also mentions that: “the online ad formats that will receive the greatest funding this year are search ($12.4 billion), banner ads ($5.5 billion), classified ads ($1.9 billion), rich media ($1.6 billion), lead-gen ($1.5 billion) and online video ($1.5 billion).”

Apple purchased Quattro this year, and one of the rumors was that Apple was going to operate with Quattro to develop online ads. Apparently, this is a sealed deal and Apple will be creating iAd.

But this is a rumor, nobody knows for sure that Apple will develop this system, however, in the case of doing it(as the rumors assert), this will bring some issues in the online advertising industry.

“iAd would make it easier for app developers to put advertisements in their applications. iAd would also further strain the already tense relations between Apple and Google by creating yet another area of competition between the two companies.”

It has been recently announced that the video ad management company Auditude is partnering with Dailymotion to create an online video advertising.

Auditude will manage the catalog for Dailymotion and this partnership will last for at least one year, meaning that Auditude will be getting some bucks.

Joy Marcus, General Manager of Dailymotion, U.S. commented: “We want to make sure our advertisers have the best ad platform to reach our users both on Dailymotion.com and through our embedded player.”

He also said: “The challenges associated with the monetization of all video content are increasingly complex and partnering with Auditude creates an even stronger offering for advertisers, and new opportunities for revenue growth.”

The Associate Press has published the following article:

“Lee Enterprises, publisher of the St. Louis Post-Dispatch and other newspapers, said January total revenue fell 9.2 percent from the prior year.

The company said the decline is the first single-digit percentage drop since 2008. And the company said advertising trends have improved for the fifth month in a row.

Newspaper publishers have been struggling with a severe slump in advertising revenue, exacerbated by the sluggish economy, as more people use the Internet to get their news. Lee said ad revenue for January fell 10.5 percent from the prior year.”

According to a recent press release, Limelight Networks, Inc. has announced the definitive agreement to buy EyeWonder, Inc. Executives from both companies are expecting to seal this transaction in the first half of 2010.

Jeff Lunsford, chairman and chief executive officer, Limelight Networks, Inc. commented: “Today, two best-in-class companies are combining to capitalize on the clear opportunity created by a macro shift of content consumption and advertising spend away from legacy channels and towards the growing world of Internet-connected devices.”

He also said about the transaction: “Limelight and EyeWonder bring together deep technical and operational skills for creating a brilliant online experience anywhere, on any device, and the ability to help advertisers and publishers monetize that experience.”

Spot Runner is a technology company developing what it would be the new generation of advertising services while Yodle Inc. is a leading local online advertising network. Both companies have recently announced the partnership which will revolutionize the entire online advertising process.

Thanks to this partnership, Yodle Inc. will be responsible for providing local online advertising for Spot Runner’s local online clients. Mr. John Gentry, President of Spot Runner commented about the partnership:”Given our focus on the Malibu Media Platform and national advertisers, it was important for us to identify a strong strategic partner for our local online clients.

He also added: “Yodle is a leader in this space and can deliver effective results and customer service for small businesses.”

Despite the global crisis there is still a demand for local online advertising.

The online worldwide advertising spending has dropped 7% from $6.6 billion to $6.2 billion in the second quarter of 2009. The Internet advertising revenue in the U.S. was $5.5 billion, a notable 5% from the $6.1 billion for the fourth quarter of 2008.

The classified advertising format suffer the greatest decline of 17% in the second quarter while display online advertising was the least affected. Monster.com reported the biggest decline, 31%, while Google is the only search engine that record growth in the second quarter.

The program Director for digital media and entertainment at IDC, Karsetn Weide, commented:”We think the industry will continue to see losses in the third and fourth quarters, but the growth rates–or the loss rates, if you will–will eventually begin to improve. However, we also believe the industry may have to wait until mid-2010 until it sees real growth again.”

In the Wired’s Disruptive by Design first business conference, Mr. Tim Cadogan, CEO of OpenX, commented: “In the next year or two, you’re going to see an online renaissance in online advertising”

Mr. Cadogan used to work as an executive for Yahoo, but he resigned last year to begin his new carrier as the CEO of OpenX. The main purpose of this business is to provide “ad publishers with free, flexible core software publications that people can build and tailor to reach their company’s target audience.”

He strongly believes that publishers will be able to develop better ads with the use of videos, games and the entire media. However, Mark Shuttleworth, founder of the operating system Ubuntu, commented in the conference that he disagrees with Mr. Cadogan.

Finally, Mr. Shuttleworth commented that:”Advertising is not the answer for all business models.” However, Cadogan has received $10 million from investors in the hope that this model will work.

The Wingate by Wyndham Hotel is located just 20 minutes west of downtown Phoenix, the best place to enjoy the desert mountain view while still being close to the city.

Whether you go for leisure or business The Wingate by Wyndham Hotel has the most complete list of amenities you could ever imagine to make your stay comfortable and enjoyable at an affordable price. You can certainly have a pleasant stay while earning valuable TripRewards points, air miles or rail points.

If you want to relax and discover the area you have a variety of  restaurants and cafes as well as recreational activities such as golfing, bike riding and regional parks all within walking distance or short drive.

Among its many features and amenities guest will enjoy free high speed wired and wireless Internet access in all its guest rooms and public spaces, as well as free local calls and long distance access. For the business traveler there is access to  free faxes, copies and printing in the 24-hour business center.

Some of its amenities include:

• Free Delicious Hot Deluxe Continental Breakfast with a variety of choices.
• Fitness room and whirlpool
• Free copy of USA Today
• Outdoor Pool
• Express checkout.
• Neutrogena bathroom amenities.
• Moen Revolution showerhead, curved shower rod, hookless shower curtain and upgraded towels.
• Top of the line mattress and box spring with softer pillows and linens

For more information or to make reservations go to the official website

When traveling to Northern Arizona for business or pleasure, the Ramada Limited in Flagstaff is an ideal choice for those seeking a hotel where luxury meets economy.

The hotel is located in Flagstaff just minutes from major highways I-17 and I-40. Guests will find themselves within walking distance to a dozen restaurants and several shopping plazas. The Northern Arizona University, Fairgrounds, and the Grand Canyon are all within visiting distance, as well as the Lowell Observatory and downtown Historic Flagstaff.

Guests will have the best of both worlds, enjoying the luxury of the Ramada Limited without the high room rates. Free wireless internet, spacious bathrooms, comfortable and well appointed guest suites and much more await guests, including:

• Free Local Telephone Calls
• Television with Cable HBO and Pay Per View Movies
• RAMADA Curved Shower Rods and Hookless Shower Curtains
• Moen Revolution Showerheads
• RAMADA Citrus Ginger Spa Amenities
• Free Hot Breakfast
• Large Heated Outdoor Pool & Spa
• Smoke-free Environment
• …and much more.

For more information or to make reservations online click here.