To start off 2009 correctly, Hotel owners and hotel internet marketers need to keep on top of their game. With the New Year around the corner, here’s three important marketing statistics to keep in mind heading into the new year.

• EMAIL EARNS $57 FOR EVERY $1 SPENT
  This according to the DMA’s 2008 Report. It’s an impressive number that is both good and bad. Good because it makes sure that Hotel owners and marketers are keeping email marketing as a priority, bad because it can mislead some into thinking email marketing is both cheap and easy. The truth, as always, is somewhere in between. While most email marketing campaigns might not reach the $57 to $1 ratio, email marketing remains among the highest earning ROI marketing tactics. But easy it is not. There’s much more to email marketing than just blasting lists of names with materials in hopes of short term gain. Marketers and Hotel owners need to take the lifecycle-based approach which in the longterm is much more profitable in absolute revenue, value per subscriber, satisfaction and loyalty and technological investment.
• SPAM ACCOUNTS FOR 90-95% OF ALL EMAIL SENT
  Good deliverability, though some will disagree, is ultimately in the hands of the marketer. Much of the effectiveness of avoiding ending in the spam box relies on a marketer’s sender reputation, and in 2009 many advancements are being made in terms of communication between ISPs and access to deliverability data. Marketers should take advantage of these improvements to actively handle complaints, keep lists clean, tighten their bouncing processes and audit their infrastructure. The penalties for not doing so are steep and will hit hard.
• 70% OF MARKETERS COLLECT THE RIGHT DATA, ONLY 25% USE IT
  Data is even more important in 2009 than 2008. It is the crux on which hotel email marketing campaigns reside. The opportunity is out there for those wanting to join in the 25% that effectively use it. You’ll have a step up on competition just by using resources that you’re already in possession of. JupiterResearch found that 60% of purchases made from email were products that the consumer was already considering buying. Use your data to its full potential to put your hotel email marketing materials into those consumers that will find it relevant.

Microsoft’s recently released survey results got a lot of press, showing that 70% of small business owners would rather file their own taxes than launch a PPC campaign.

Who can blame them. Though some chatter on the blogosphere has been siting the owners as either timid or incompetent, there are some very good, smart reasons that they ought to leave PPC Campaigns to the professionals.

1. Poorly Managed PPC Campaigns Lose Money Faster and Easier Than Burning It Yourself. With a limited budget and limited knowledge of all the factors that go into PPC Campaigns, a small business could easily burn through four times or more of their monthly budget without careful monitoring. It’s deceptive in that managing a PPC Campaign seems easy–you can set one up in minutes–but a poorly executed plan can cost small business owners big.
2. It’s a Big, Nasty World On Search Engines. Companies that do well on search engine marketing have the dedicated staff, funds and patience to let their ads run long enough to compile data. Afterwards, they make meaningful changes that increase their conversions and investment value. Small businesses with no PPC campaign experience can be too quick to make changes, doing damage to any statistical guidance they may have been able to ream. It’s not crazy, at $16/day (a typical budget of $500/month), you’re only getting a dozen or so clicks a day, if they don’t appear to be converting clicks, you get nervous.
3. Doing Things In The Wrong Order. For sites that aren’t getting a lot of natural (organic) search traffic, all of the “search marketing is easy!” hype out there can lead small business owners astray. Instead of blowing that money on a PPC campaign that they really aren’t prepared to manage, they should be investing in Search Engine Optimization (SEO) for their website as a whole. If you’re site isn’t SEO-ready, you’re going to pay much more to get the rankings you want to have on keywords, which are all much more pricey and competitive than they were in the genesis of SEM.

iPhone internet browsers are sending up to 50% more traffic to websites than any other handheld device.

Now that Google is offering live targeting mobile advertising on these platforms, there’s good reason to start taking advantage of it.

Here’s 10 reasons why to run ads on full HTML browsers (or targeting iPhone users and those with full HTML browsers on their handhelds):

Now, let’s go to the 10 reasons, maybe even the top 10 reasons, to run ads on full HTML Internet browsers.

1. You’re promoting an iPhone application. Promote your product directly to potential users that are using iPhones.

2. You’re promoting a Google Android application. Android still has fewer apps than the iPhone but this won’t stay this way. Reach those out there that are on Android devices and can download and use your app instantly.

3. You’re promoting an iPhone-optimized version of your site. If your site is designed for full-HTML mobile browsers, you can set those versions as landing pages.

4. Your site takes advantage of the phone’s GPS. With live targeting, your site’s GPS-relative content will cater to those surfing our site.

5. A noticeable percentage of your visitors come from the iPhone. Your site analytics may be motivation enough to test ads targeting iPhone users.

6. You want to drive calls. With mobile users, you can drive them to execute a call rather than hop around your site, putting you in a position to make a conversion.

7. You’re targeting early adopters. IPhone users are better-educated, wealthier, and generally successful people. Reach that audience.

8. Get some testing done. Compare iPhone targeted ads to other benchmarks and performances.

9. You want to impress Alexandra Kenin, Google’s product marketing manager on the mobile ads team. She’s featured in this how-to video, among others on the GoogleMobileBlog YouTube channel.

10. Make the boss happy. Get it up and running so you can tell them that you’re running ads on the iPhone. Then get back to work.

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The Wingate by Wyndham Business Hotel in West Chester, Ohio features all the amenities and service points that you’ll need to make your trip a success.

The Wingate by Wyndham chain is well known in the market for being both affordable and ideal for business travelers. From their prototypical design and spacious suites to their fully-equipped 24/7 business center, travelers will want for nothing.

The West Chester Ohio hotel is located within a short drive to many area restaurants, business headquarters and major roadways, giving you easy access to get to the seminars, conferences and meetings that have brought you to town.

Besides basic amenities and features, guests will enjoy a long list of amenities that include a well-lit work area as well as:

• Free Delicious Hot Deluxe Continental Breakfast with a variety of choices
• Free high speed wired and wireless Internet access in all guest rooms and public spaces
• Free local calls and long distance access
• Fitness room and whirlpool
• Premium bathroom amenities, Moen Revolution shower head, curved shower rod, hookless shower curtain and upgraded towels
• Top of the line mattress and box spring with softer pillows and linens
• Indoor Pool
• … and much more.

For more information or to make reservations online, visit the official website.

The Wingate by Wyndham Business Hotel in Okalahoma City is designed for comfort and success.

From its prototypical design to the long list of amenities and features, this business hotel in Oklahoma City is bound to exceed your expectations and make any visit a total success.

Take advantage of the well-lit and separated work area in your room, complete with high speed internet, or jump into the 24 hour Business Center that’s complete with fax, scanning and printing services.

When you need a break, jump in the outdoor pool or relax in the whirlpool after hitting the fitness center.

Their generous rooms and amenities also include:

• Free Delicious Hot Deluxe Continental Breakfast with a variety of choices
• Free high speed wired and wireless Internet access in all guest rooms and public spaces
• Premium bathroom amenities, Moen Revolution shower head, curved shower rod, hookless shower curtain and upgraded towels
• Top of the line mattress and box spring with softer pillows and linens
• …and much more.

For more information or to make reservations online, visit the official website.

The Ramada Limited & Suites Hotel in Arnold Missouri is just off the I-55 South Highway and offers guests a convenient location just outside of St Louis Missouri.

Whether traveling on business or for leisure, the hotel gives you a great point to base your operations. The Hotel is nearby the Six Flags Over Mid America, the Saint Louis Arch, Busch Stadium, and many other attractions, as well as dozens of business headquarters and offices.

The hotel offers guests all they’ll need, with spacious and comfortable rooms, top of the line mattresses and bedding, and long list of amenities and features that includes:

• Indoor Heated Pool
• Fitness Center and Game Room
• 25 inch TV
• Work Desk
• Free Hi speed Internet access available in many rooms
• Rooms with Balcony, Executive Class Rooms
• Free hot breakfast buffet
• … and much more.

To get more information on the hotel before visitng Arnold or St Louis Missouri visit the official website.

For those searching for a business hotel in Longview Texas we recommend the Wingate by Wyndham Hotel in Longview, Texas.

Wingate hotels are built for business, with timeless, prototypical designs and a huge array of features an amenities that make your business trips run smoother and without any turbulence.

This particular hotel in Longview offers you a convenient location, a short drive from dozens of restaurants, major roadways and nearby businesses. When you’re back at the room you can get things taken care of, using the well-lit work area that comes in every single suite. You’ll also have a 24 hour business center thats fully equipped, a full gym and even an indoor pool.

Besides basic amenities and features, guests will also enjoy:

• Free Delicious Hot Deluxe Continental Breakfast with a variety of choices
• Free high speed wired and wireless Internet access in all guest rooms and public spaces
• Free faxes, copies and printing in the 24-hour business center
• Complimentary Fitness room and whirlpool
• Premium bathroom amenities, Moen Revolution showerhead, curved shower rod, hookless shower curtain and upgraded towels
• Indoor Pool
• … and much more.

For more information or to make reservations online, visit the official website.

The Ramada Limited Tempe Hotel in Tempe Arizona features a convenient and central location paired with high quality service and beautifully appointed rooms and lobbies.

The Tempe, Arizona hotel is just a handful of miles from Arizona State University, Casino Arizona, Chase Field, Desert Botanical Gardens, Fiddlesticks Family Fun Park, Gila River Wildhorse Pass Casino, and many more attractions.

Back at the hotel guests will enjoy a sparkling heated pool and spa, spacious and well appointed lobbies and beautiful rooms. The hotel offers top-of-the-line mattresses and bedding, bath products and free wi-fi internet throughout the hotel.

Besides basic amenities and features, guests will also enjoy:

• Free Continental Breakfast
• Free High Speed Internet
• Ramada Signature Showers with Curved Rods
• Security Curtains & Moen Revolution Showerheads
• Ramada Citrus Ginger Spa Amenities
• Free Wireless High Speed Internet Access
• Cable TV with Showtime, ESPN & CNN
• Outdoor Heated Pool & Spa
• Pets permitted with fee
• … and much more.

For more information or to make reservations online, visit the official website.

For business or leisure travel, the Ramada Limited Hotel in Tuscon Arizona offers guests everything they need.

This hotel, recently renovated, offers 132 spacious and well appointed guest rooms and suites that make every stay a success. Enjoy comfortable, top of the line mattresses and bedding, in-room amenities and free wi-fi connectivity throughout the hotel.

The hotel is located near the Tuscon International airport and several major business headquarters, as well as shopping, dining and attractions for those visiting the city for pleasure.

Besides basic amenities and features, guests will also enjoy:

• Free cable TV w/HBO Pay Per View Movie
• Sheer Curtains
• In-room coffee makers
• ESPN 1, ESPN 2
• Work desk
• Outdoor heated swimming pool
• spanish speaking staff
• Complimentary USA Today
• Complimentary Deluxe Continental Breakfast with Make your own waffles
• Complimentary use of bikes for bike path
• On-site coin operated laundry, same day laundry service available
• … and much more.

For more information or to make reservations online, visit the official website.

The Ramada Limited of Poway California is among the most economical, comfortable and convenient hotels in Poway California.

Located in the center of the business and vacation area, it also close to the High Tech Industrial Complexes of San Diego North County, Legoland, and major freeways to San Diego attractions.

Back at the hotel, guests will be treated to a comfortable and convenient stay that includes a friendly staff and a long list of features and luxuries.

Among the many perks of choosing the Ramada Limited over other hotels in Poway California include:

• continental breakfast
• copy & fax services
• non smoking rooms
• Remote control televisions with cable
• Rooms available with whirlpool tubs
• coffeemaker, hairdryer, iron/ironing board
• outdoor pool
• … and much more.

For more information or to make reservations online, visit the official website.