The online newspaper industry announced a decrease in ads in this first quarter. In comparison to 2008’s first quarter the revenue went down from $804 million to $696.3 million.

The online ad dollar’s drastic slip has managers from this industry thinking about implementing the subscription system.Online ad revenue has been decreasing for these publishers for the past year.

The newspaper industry is seriously considering a collective move in which all newspapers have a policy of a paid subscription. So far, there have been no commitments or decisions set in stone.

This past March, Google has announced its partnership with Sony which will make a total of 500,000 public domain books title available to U.S. consumers for free.

Google’s main purpose of this partnership is to start selling ebooks this year to eventually compete against Amazon as well as place an advertising campaign.

Google spokesman,Gabriel Stricker, has commented:” We’ve consistently maintained that we’re committed to helping our partners find more ways to make their books accessible and available for purchase.”

The books will sell through Google’s ebookstore. Amazon’s books for Kindle are sold for $9.99, however, Google is more interested in the ad revenue that can be generated from the project.

Microsoft is launching Bing, a search engine that some experts in the field consider to be a big “change” for the internet search industry.

According to recent studies, 30% of searches are not satisfied with existing search engines such as Google. Experts believe that Bing, which will replace Microsoft Live, will show better results and content that are more useful for searchers.

Microsoft’s primary goal is to have Bing as the number one search engine in within the next 5 years. Nowadays, most advertisers buy search ads exclusively with Google and Yahoo.

An analyst with technology and market research company Forrester, Shar VanBoskirk, has commented that:”Microsoft has a measly share of searches; not enough reach to make buying search ads with it worth the trouble.”

Experts are anxiously awaiting Microsoft Bing’s launch this week to finally test this new search engine.