Disney Media Networks is conducting an intense consumer advertising research which will reveal how the industry’s business model works.

The Disney Media Networks includes ABC, ESPN, ABC Family and Disney XD and they have been all included in the research.

Experts in the online industry believe that this research will allow Disney Media Networks to have a better understanding about new forms of online ads.

The main purpose of this study is to know why some consumers click on online ads and how to attract the attention of those who don’t click on online ads.

According to a recent report, the New York Times brought in $185 million in advertising revenue in the second quarter of 2009.

Apparently if the NYT changes its print version for online-only and charge readers per month $15 a month, the NYT would be albe to go online-only. However, experts believe that a legendary newspaper such as the New York Time is, shouldn’t change to online-only.

Subscribers from the NYT have commented that they rather keep having the newspaper in the conventional form. Alghtough the online revenues revealed that there’s a majority of subscribers enjoying the newspaper online, there is still people buying the print version of the newspaper.

Despite the global crisis, social networks have been a key role for the online advertising market.

Social networks grow rapidly in the online industry and the online advertising industry has witnessed the rapid success of social networking.

According to a recent study, specialists believe that online Ad spending is expected to overtake the Tv advertising market.

The report alos analyses the global online advertising market with a description devided by country, revenue models, ages, subscribers, etc.

In a time of global crisis people are trying to find the way to make their businesses to grow and instead of investing on online ads they are changing to SEO writing.

According to a recent study, small businesses have been investing on the SEO writing in blogs instead of keep paying for banners or boxes. 

Major brands are also switching to SEO (search engine optimization) and they are investing on improving their websites and they are also hiring web analytics to write high quality relevant content.

Such companies like Facebook and Twitter are investing on SEO to engage with their customers. 

There is a rumor that certain online advertisements are going to be more expensive than they used to be. Not everybody belives this rumor, however, shareholders of big media companies are wondering if this might be true.

Pubmatic is an advertising analytical firm from Silicon Valley and the firm has recently  reported that the first six months of 2009 the banners and box ads sold by third-party brokers went up to a 35%.

Mr. Goel has commented: “Instead of buying broad inventory cheaply, I can afford to pay a premium because I am identifying the desirable audience anywhere on the Web. By removing inefficiency, you can raise prices for the overall industry.”

Goel analyzes the cost of ads sold through networks, exchanges and other brokers.

Microsoft’s online services business unit hosts MSN, Bing among other Microsoft’s releated businesses. According to the latest report on this second quarter of 2009, Microsoft online ad revenue went down 13%.

This second quarter revenue was $529 million and according to last year’s revenue, this number represents a drop of $86 million less than in 2008. 

This past June, Microsoft implemented a new Microsoft Live Search and apparently this hasn’t been that bad. Mr. Koefoed commented:”We’ve seen particular strenght in the areas of shopping and travel.”

Executives from Microsoft don’t think that the third quarter of this year will increase revenues.

The Internet industry might be suffering with online ads, but at least the pay-per-click fraud in the online advertising industry has dropped in the second quarter.

According to the latest report by Click Forensics Inc., the industry average click fraud rate used to be 12.7% in the second quarter of 2008. Luckily, this second quarter of 2009 it went down to a 16.2%.

The first quarter of 2009 the pay-per-click fraud was already down to a 13.8% which means that the strategy used to prevent fraud has been working pretty well.

Mr. Tom Cuthebert is the President of Click Forensics and he has commented about this significant drop:”However, increasignly sophisticated attacks, such as publisher collusion fraud, continue to be a concern, Ad networks should pay close attention to such threats in coming months.”

According to an article published on The Wall Street Journal, Google’s growth continued to slow down in the 2nd quarter of 2009.

The biggest search engine is currently struggling with its online ad market campaign. In the past months, Google Inc. has been trying different ways to rebound for the $24.5 billion lost in the internet advertising market.

Eric Schmidt, Google Chief Executive, commented about this topic on a conference that:”the results were good in light of the recession.” He also mentioned that it is still too early to know whether this year’s revenue will be worse than 2008.

The big music TV media, MTV Networks, has recently released the result of an internal study to analyze which online advertising is most convenient  and efficient for companies.

According to the release the most effective video for an online campaign is:”both the most effective and the most audience-friendly ad product for short-form online video.”

Nada Stirratt, Executive Vice president of digital advertising at the Viacom-owned MTV Networks talked about the released study and she mentioned that:”Short-form online video consumption is exploding, but there’s still a lot of confusion among marketers over which ad formats deliver for brands without compromising the user experience.”

Executives from MTV are still analyzing this study and they are communicating to the media what they think works best for companies.

The giant corporation of Microsoft is seeking for ad-agencies interested in buying its digital agency Razorfish.

Microsoft Corp. bought Razorfish almost two yeas ago as a part of what it was a $6 billion purchase of aQuantive Inc. They bought this company to compete against Google in the online advertising market, but it failed.

The digital agency, Razorfish, has a well-known name in the market. It has designed online ad campaigns for Levis, Mercedes Benz, Starwoods Hotels and more. However, Microsoft Corp. is having trouble to find a buyer.