According to a recent study by online advertising, the Apple’s iPhone has ranked as the worst smartphone for mobile advertising. In September from the 92 million online marketing impressions monitored, the iPhone had the poorest clickthrough rate.

The Apple’s iPhone is currently used by 66% of the mobile browsing market and the clickthrough rate is 0.30%, which means that all ads seen on iPhone are usually ignored.

Mr. Stuart Dredge disagree with the way the research was presented to the media and he commented for the Mobile Entertainment about the iPhone and the mobile advertising industry that:” A better headline for the research might be “mobile and iPhone users not so keen on ads designed for desktop browsers as people using desktop browsers.”

The Apple’s iPhone is still the number one smartphone purchased in the U.S and around the world.

According to a study released by comScore Inc., it is undoubtedly that 1 in 5 online advertising comes from social networks such as Facebook and MySpace.

The data used for this research was taken from the comScore AD Metrix service during the month of June 2009 and it showed that social networks account for more than 20% of all advertising viewed online in the United States.

Senior Vice President of comScore, Mr. Jeff Hackett commented about the research:”Over the past few years, social networking has become one of the most popular online activities, accounting for a significant portion of the time Internet users spend online and the pages they consume.”

After the publishing of this research some companies are thinking about using Facebook and Myspace for online advertising.

Mr. R.H. Donnelley, is the yellow pages publisher who is trying to restructure its business after filing for bankruptcy this past May. He keeps fighting to get revenues from the online yellow pages and he strongly believes that with the introduction of new features, he’ll be able to accomplish his goal.

He has recently published directories under the Dex brand, published in 28 states, and the online yellow pages will feature DexKnows.com. Donnelley hopes to get revenues from this new strategy in the online yellow pages with the Dex brand.

Mr. Peter Larmey, a spokesmen said:”It’s business as usual, we are still moving forward with product development and enhancement.”

Mr. Donnelley believes that he expects to emerge from bankruptcy early this year. He strongly believe that his online advertising campaign through Dexknows.com will be a complete success.