According to a press release from the Associate Press, the ValueClick Inc.’s shares went down last week. The company reported less than expected for this quarter.

The A.P. published the following in its report:”On Tuesday, the Westlake Village, Calif.-based company said its third-quarter profit jumped as it cut costs, helping it overcome a 12 percent drop in revenue. But ValueClick predicted $128 million to $138 million in fourth-quarter revenue, which is lower than the $142 million analysts polled by Thomson Reuters are expecting.”

It was also said that: “In a note to clients, Needham & Co. analyst Mark May downgraded ValueClick to “Hold” from “Buy,” calling its guidance “disappointing.” He noted that outlook stemmed partly from ValueClick’s expectation that revenue in its comparison shopping and search business will decline.”

The company is in a critical stage right now and they are planning a new strategy to overcome this crisis.

The mobile ad exchange Mobclix has recently announced its partnership with Advertising.com and Traffic Marketplace. This partnership will bring to these online advertising companies direct access to mobile audiences.

Krishna Subramanian, Mobclix co-founder said:“For the first time, online ad networks have instant access to mobile inventory and can provide a one-stop shop for digital media buys.”

Jim Waltz, President, Traffic Marketplace commented: “By teaming up with Mobclix to offer this inventory to our clients, we’re removing the added barrier that has been a deterrent to the growth of mobile advertising until now.”

The Wall Street Journal has recently published and article in which it reveals how the big search engines have been investing more money in online advertising to overcome the global crisis.

The article said:”Companies such as Google Inc. have recently embarked on major ad pushes. This month, Google rolled out globally an ad campaign to flag its Gmail service and Google Docs word processing and spreadsheets. It’s an unusual move for the Internet giant, which has done little traditional advertising.”

But Google is not the only search engine investing in online ads, Microsoft Corp. has spent around $300 million ad to release its Windows 7 operating system. On the other hand, Yahoo Inc. has been spending more than $100 in online advertising.

Mr. Dean Crutchfield worked for Yahoo, Microsoft and Cisco and now he commented that: “Everyone is trying to be the first mover. This is a market now where you stand out or die.”