If you are not a fan of Flah ads, you should start considering them as they make 40% of the display ads impressions.

Jeff Hackett, comScore SVP commented: “We’ve witnessed a strong resurgence in the display ad market over the past several months, with the number of impressions up 15 percent vs. year ago and average CPMs also continuing to rise.”

“One of the several drivers of strength in this market has been the innovation occurring with respect to ad units, as larger and more engaging creative ad formats are employed.“

The online ad industry keeps growing along the U.S. and it’s supposed to grow even more by the end of 2010.

Q2 indicates that it could be an increase of 9.2% in online ad spending which means that after the 2008 crisis, the industry has been able to recover.

Tim Lefroy, chief executive of the Advertising Association, said: “Despite the doomsday predictions as the government slashes ad spend, the industry is in good health.”

According to a recent report, the online display and video advertising platform, Brand.net, has announced that they’ve made $14 million financing a new series.

“Brand.net is true to its name, providing tools to increase offline sales for brand advertisers through its Media Futures Platform. The company claimed that revenue had more than doubled year over year due to increased adoption by agency clients.”

“They recently introduced a video ad unit which plays at the beginning of a clip. According to the company, it generated more than $1 million in sales during its first 90 days.”

The online industry has generated an inevitable, and probably unstoppable war, with the print press.

“Newspapers’ share of digital ad revenue has fallen from 16.2% in 2005 to 11.4% last year and is heading for 7.9% in 2014, according to the new entertainment and media outlook from PricewaterhouseCoopers.”

There is no doubt that the print press will slowly disappear from the media.

The largest water conservation program in California has decided to launched a new online advertising campaign under the name of  “Save Our Water” has

These are some of the online ads they’ve been promoting the last days: Impress and 3 Ways.

Both show different ways to  save water and invites everybody from California to meet the people behind the online ads to learn more about the program.

The giant search engine, Google, is working on a new design for one of its online ad models in order to increase revenue.

A spokesman from an online marketing agency commented:”There is more money being spent online, and if Google can open up more options (for advertisers) to spend more money, they’re going to”.

There is no doubt that Google wants to keep being the dominant search engine in the web.

After the global crisis the US suffered in 2008, the online ad spending in this country will eventually reach  $25.1 billion in 2010. This means an increase of 10.8% compared to 2009.

According to the online report: “U.S. Ad Spending: How Big Is the Bounceback?” , the online ad spending will definitly increase by 20% in  2014.

The report also mentions that: “the online ad formats that will receive the greatest funding this year are search ($12.4 billion), banner ads ($5.5 billion), classified ads ($1.9 billion), rich media ($1.6 billion), lead-gen ($1.5 billion) and online video ($1.5 billion).”

The IABE (Interactive Advertising Bureau Europe) has recently released the survey that shows the annual advertising expenses for last December.

The survey combines 23 markets from the Nordics and Western Europe to the emerging markets in Eastern and Southern Europe. Russia, Bulgaria, Switzerland and Slovakia.

“Whilst last year’s online advertising growth rate of 4.5% shows a significant slow down compared to previous reported increases of 20% in 2008 and 40% in 2007, digital was the only advertising format to experience any increase last year.

Internet advertising spending continued to grow in almost all of the 23 markets measured and had a combined value of 14.7bn euros. The US market totalled 16.3bn euros for the same period.”

 The Wall Street Journal has recently posted the following words at its daily blog:

“Amid a fragmented advertising market, online publishers like newspaper sites are making the case that ads there are more effective — even as users flock to other online destinations, like social networks.

More users purchase a product advertised on a media site they frequent than on a social-media site or a general Web portal, according to a survey by Harris Interactive and the Online Publishers Association set to be released Tuesday.

The online survey of more than 2,900 people showed that 8% of respondents had bought something after seeing an ad on a media site, while 5% had made a purchase after seeing an ad on a portal and 2% had done so based on a social-media advertisement.

The OPA is the trade group for online publishers such as ABC News and the Weather Channel as well Wall Street Journal Digital, the publisher of this blog.”

According to a recent report the FTC decided to “review Apple’s mobile ad network rules severly disadvantage Google and other major mobile tech companies, making them anti-competitive in violation of federal trade laws.”

The report also mentions that the FTC decision could drastically changes the course of how Google would proceed with business.

However, we have to wait until July 1st, when the iAd network will be available.