iPhone internet browsers are sending up to 50% more traffic to websites than any other handheld device.

Now that Google is offering live targeting mobile advertising on these platforms, there’s good reason to start taking advantage of it.

Here’s 10 reasons why to run ads on full HTML browsers (or targeting iPhone users and those with full HTML browsers on their handhelds):

Now, let’s go to the 10 reasons, maybe even the top 10 reasons, to run ads on full HTML Internet browsers.

1. You’re promoting an iPhone application. Promote your product directly to potential users that are using iPhones.

2. You’re promoting a Google Android application. Android still has fewer apps than the iPhone but this won’t stay this way. Reach those out there that are on Android devices and can download and use your app instantly.

3. You’re promoting an iPhone-optimized version of your site. If your site is designed for full-HTML mobile browsers, you can set those versions as landing pages.

4. Your site takes advantage of the phone’s GPS. With live targeting, your site’s GPS-relative content will cater to those surfing our site.

5. A noticeable percentage of your visitors come from the iPhone. Your site analytics may be motivation enough to test ads targeting iPhone users.

6. You want to drive calls. With mobile users, you can drive them to execute a call rather than hop around your site, putting you in a position to make a conversion.

7. You’re targeting early adopters. IPhone users are better-educated, wealthier, and generally successful people. Reach that audience.

8. Get some testing done. Compare iPhone targeted ads to other benchmarks and performances.

9. You want to impress Alexandra Kenin, Google’s product marketing manager on the mobile ads team. She’s featured in this how-to video, among others on the GoogleMobileBlog YouTube channel.

10. Make the boss happy. Get it up and running so you can tell them that you’re running ads on the iPhone. Then get back to work.

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