Twitter has secured another $20 million in venture capital, bringing its total value to $250 million. The company is in a position to make serious money, but you could be benefiting as well.

Twitter is a micro-blogging platform that lets users leave short messages (no more than 140 characters) for their followers and anyone interested to read. Currently there are an estimated 5 million active users, with 5 to 10 thousand newcomers signing up every day.

This can become a very powerful tool for hotel marketers. You don’t need a lot of followers to make it work either. Simply using the powerful search function, you can seek out the mention of your brand at any moment in the history of Twitter. If its a negative comment, or the user had a problem, here’s your chance to show personal attention and redress the wrong or mistake made. This absolutely drives customers wild with happiness.

From there, that happy customer, who is plugged into the new media world, will probably have good things to say about you, and link to you, etc… you get the idea.

If you aren’t tweeting yet, what are you waiting for?