Starbucks, one of the major coffeehouses in the U.S and worldwide, has recently lunched a new campaign focused on a new generation of young coffee drinkers.

The campaign consist on putting posters up in six major cities across the U.S. Once the posters have been placed, people are challenged to be the first person to take a picture of the poster and upload it on Twitter.

The marketing campaign started this month in newspapers and magazines has been described by the company as “the biggest marketing effort it has undertaken”.

Mr. Davenport, chief marketing officer at Starbucks commented that the new generation sees Starbucks differently, not like the old generation that: “All they know is Starbucks, the big company,” now, with the new ad, they’ll get a new sense of Starbucks.