Yahoo, one of the top search engines, has recently launched a new ads campaign to bolster its Smart Ads platform which will enable advertisers to extend the customized display ad product to mobile phones.

Yahoo’s Smart Ads was lunched two years ago using anonymous data which is assembled from user’s search patterns and other site activities to create personalized ads. These ads give the user different offers according to their preferences.

Mitch Spolan, Vice President of North American field sales at Yahoo commented that this new feature in ads technology will “allow us to focus on our core competence of developing and building the best user experience possible on Yahoo.”

According to Yahoo executives, they reported that last month there were 150 million users whom spent a total of 43 billion total minutes on the site. Yahoo’s new ads campaign will definitely create even more traffic.