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  HTC Spanish Blog

MySpace Cuts Online Ads

It’s known that all the social-media websites’ prime goal is to share, but in the social-media industry is all about winning to be number one in the market and not to share.

There is major competition in a region of online business dominated with powerful companies. Facebook, MySpace and now Twitter are all competing for the attention of the same users. Recently, however, MySpace has seen some setbacks with traffic which is being blamed on their heavy use of advertising.

Facebook’s relative lack of intrusive ads have helped it to gain more footing against its arch rival, according to analysts.

It is okay to have online ads on websites, they say, but subscribers from MySpace have been turned off by the intrusive and smothering manner in which the site has inundated them.

Mr. Owen Van Natta, CEO of MySpace said in a memo to staff: “Simply put, our staffing levels were bloated and hindered our ability to be an efficient and nimble team-oriented company.”

This past March, Van Natta commented on a report that he knew Facebook’s “clean design with little advertising clutter” influenced its rapid growth. MySpace is in the process now of cutting back on its advertising.

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