In a time of recession, the two giant search engines, Google and Yahoo, are fighting face to face to gain in the market for online advertising.

This past Monday, June 22nd, Yahoo unveiled what they called a “self-serve display advertising service”. This service will let business to create their own online ads. Yahoo is targeting small and local companies in need to promote their services.

On the other hand, Google is starting to test a new type of online ad that will feature product pricing and image.

The main idea is to show a richer product in the ads for those users that shop online regularly. These ads will be display only to certain users searching for specific products.