There’s has recently been released the news that PointRoll and Tribune Media Services are going to launch an innovating online ad system.

This new system will be known as Channel Finder and it will allow users browsing the Internet the possibility to tune-in for information.

Apparently, representatives from the Discovery Channel, as well as the MLB Network, are two of the first companies to be registered to use this service. The new system will display video clips, interviews, interactive polls and games to capture viewer’s interest in other programs as well.