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  HTC Spanish Blog

YouTube Is Site Number 1 For Advertising

The Nielsen report has released the information that Youtube’s online advertising revenues have grown 57% in the last two years, being this first quarter of 2009 the highest increase of the period.

The Consumer Goods companies have spent more money than before in this two years gap. This means that sales revenue went from $99.8million in the first quarter of 2007 to $156.2million in 2009 first quarter.

Mr. David Wiesenfeld, Vice President commented on the subject:“While direct response advertising has been very successful on the Internet, with categories like finance and travel devoting a significant portion of their budget to online advertising, on-line advertising will not continue to grow as rapidly without major brands beginning to devote larger portions of their ad budgets to the Web.”

He also added that they’re starting to see this to happen now with Consumer Packaged Goods companies.

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