The Tribune Co. and the Dallas Morning News have recently closed an advertising deal in which the parent company of the Los Angeles Times will be in charge of selling print and online ads for the Texas paper.

The print media has been trying to find a way to increase revenues but due to the economical crisis subscribers have stopped buying print newspapers or subscribing online.

Don Meek, President of Tribune365 National Solution Group commented about this partnership:”We are going to take advantage of what we have built as a company to give advertisers access to the top markets in the U.S. You add Dallas to Chicago and Los Angeles and you have three of the top five markets in the country.”

Thanks to this deal, the Dallas Morning News will be able to get stronger in competing with advertisers based outside of the state.