The latest survey has proven that people surfing the web are more likely to purchase products online than on T.V.

The research was conducted by US-based e-measurement firm Comscore and DunnhumbyUSA. They study consisting on placing ads for typical American consumer items online and analyze the effect they had on a study pool of two million Internet users.

According to the study 80% of the advertised brands rose by an average of 9%. Mr. Fulgoni, executive chairman of Comscore commented:” These early results confirm the ability of online advertising to successfully build retail sales of consumer packaged goods brands on par with the impact of television advertising.”