A recent study has shown that the web display ads or graphical ads, don’t attract users’ attention and they don’t click on them.

The firm comScore has reported, after a conducted research, that “American internet users clickong on dsiplay ads at least once a month feel to 16% from 32% over the 20-month period.”

Undoubtly, this is bad news for hosting websites which they are usually paid by the click.  However, “measuring an ad’s success by the click “grossly understates the importance of an advertising campaign,” commented Andrew Lipsman, comScore’s director of industry analysis.