According to a recent article, online shoppers in London are more subject to pay attention to online ads in social networks rather than the ads on portals.

The eBay Advertising’s second survey of European shoppers showed that 60% of consumers are more receptive to advertising on e-commerce, but only 5% are receptive to ads on portals, and 7% pay attention to ads on social networks.

The online display ads are more effective than ads on portals. Phillip Rinn, director of advertising partnerships at eBay said:”Brand advertisers that understand why and how different groups of e-buying consumers are motivated to purchase online, will have greater chance of reaching engaged consumers in the purchase mindset.”