The Wall Street Journal has recently published and article in which it reveals how the big search engines have been investing more money in online advertising to overcome the global crisis.

The article said:”Companies such as Google Inc. have recently embarked on major ad pushes. This month, Google rolled out globally an ad campaign to flag its Gmail service and Google Docs word processing and spreadsheets. It’s an unusual move for the Internet giant, which has done little traditional advertising.”

But Google is not the only search engine investing in online ads, Microsoft Corp. has spent around $300 million ad to release its Windows 7 operating system. On the other hand, Yahoo Inc. has been spending more than $100 in online advertising.

Mr. Dean Crutchfield worked for Yahoo, Microsoft and Cisco and now he commented that: “Everyone is trying to be the first mover. This is a market now where you stand out or die.”