“Starting in early 2011, visitors to NYTimes.com will get a certain number of articles free every month before being asked to pay a flat fee for unlimited access. Subscribers to the newspaper’s print edition will receive full access to the site.”

This was the announcement that appeared in the New York Time referring to users that check the online version of the newspaper without subscription.

Apparently, online ads don’t leave enough revenue to afford online readers without subscription.  A spokesman commented:”There’s a deeper story here. It’s nothing less than the slow death of advertising revenue.”