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Back to Press Releases January 2007 HotelTravelCheck.com Introduces New Banner Ad Manager New banner ad manager and portal development services added to solutions for hotels El Segundo, CA (HTC-PR ) - January 5, 2007 -- HotelTravelCheck.com, a full-service provider of comprehensive Internet marketing solutions for the hospitality industry, has just added Banner Ad Software. HotelTravelCheck.com has been very successful at improving search engine rankings for their clients, and with the addition of this new software, HTC can display banner ads for its client hotels over its entire network. HTC has been creating City Portals to enhance the viewers experience with relevant information about particulars in any city. One of the latest city portals is www.RoundAboutBend.com and the new site also makes use of HTC’s new banner ad technology. The banner ad for the city portals utilizes a dynamic script that will rotate ads for any client. Each client has a unique login and they are able to see the statistics on page views and clicks and are intended to produce a higher response rate and increase web site traffic. The portal pages perform extremely well in the search engines and display relevant information for the web surfer. These new portal pages now contain a banner ad in the top header which allows the hotel to promote their property and services. As banner ads still prove to be a highly effective tool for achieving higher click-thru rates, this will help drive more targeted traffic to the hotel's main web site. "The initial results of our new marketing program have been amazing," said Gordon Vasquez, CIO of HotelTravelCheck.com. "The concept is simple: the portal page ranks extremely high in the search engine listings, and then once they click to visit the portal page, the banner ad gets their attention and increases the click-thrus. As a result, our clients are experiencing huge increases in the numbers of visitors, as well as an increase in online bookings." About HotelTravelCheck HotelTravelCheck http://www.hoteltravelcheck.com is a full service design, support and consulting business for the hospitality industry. Founded in 2001, the privately held El Segundo, California based corporation provides personalized online services to independent and boutique hotels, assisting them in maintaining a one-on-one relationship with its guests without being obtrusive and giving them a distinctive online presence and infrastructure. For more information contact: Gordon Vasquez HotelTravelCheck.com Phone 877-877-8771 x709 FAX 1-877-262-9569 Email Sales@HotelTravelCheck.com HotelTravelCheck.com Introduces New Banner Ad Manager |