Content Delivery Network * Content Delivery Network FAQ * Ad Syndication ? Search & Content Networks

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Google AdWords?

A little background

The Google content network is the simplest way to place your ads at the core of the web ? the millions of high-quality news pages, topic-specific websites, and blogs that your customers visit on a daily basis. (If you're not familiar with the network, you can read all about it in What is the Google Network?)

The bottom line: AdWords content network advertisers now average 20% more clicks than those who opt out of content.

Even so, we hear a few common concerns from advertisers.

"I want to bid separately for clicks from search and content."

Done. We've just released content bids, which let you set one price for search clicks and a different price for clicks from the content network. You decide the value each network brings to your business. Learn more about content bids. "I like content, but I don't want my ad to show on certain sites."

Many advertisers have told us that one website or another clashes with their interests. In response, we've created the site exclusion tool, which you can use to specify up to 500 sites where your ad will not appear. Learn more about site exclusion.

"I only want my ad to appear on sites I hand-pick."

No problem. An AdWords site-targeted campaign lets you select the exact content network sites where your campaign will appear. You can even target sections or individual pages of a site if you wish. Learn more about site targeting.

"But can I get the same ROI from content sites?"

We know that not all sites deliver the same value to all advertisers. That's why we've created smart pricing, which analyzes network data and actually reduces the price you pay for a content click that is less likely to turn into a sale. No effort needed on your part -- smart pricing is automatic. Learn more about smart pricing.

Re-enabling the content network for your AdWords campaigns is easy. Here's how:

Log in to your account at https://adwords.google.com.
Select the box next to the keyword-targeted campaign you wish to edit.
Click 'Edit Campaign Settings.'
Locate 'Where to show my ads.' Select 'Content network' (or both search and content).
Click 'Save all changes.'

That's all there is to it -- the AdWords system will do the rest.

As always, we'll be happy to assist you in any way we can. Feel free to contact us at adwords-support@google.com or check out our optimization demo for additional assistance. We look forward to providing you with the most effective advertising available. Sincerely,

The Google AdWords Team

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