Tutorials
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Google Site Maps / Yahoo XML Search Engine Spider Feed managed by HotelTravelCheck.com LLC
May, 2006
Benefits of hiring HTC as your Search Engine Optimizer.
The Google Sitemaps have a verification process that assists HTC about the syntax of your website and ensure your 404 errors are properly configured and report to us a wealth of additional intel.
One such feature is the "Top Search Queries." This tells us which queries were used when your pages appeared in the search results but may not have been clicked on.
In other words, these are actual searcher queries that were performed on Google where your site may have appeared but not had click-through's.
From a keyword research point of view, this is a huge advantage to you. By monitoring your sitemap stats HTC can easily see some of the terms people are using and determine how we can assist your site to rank higher for those terms so you too can get the clicks that your competitors are receiving.
If you don't have ready access to log analysis or other stats, the Google sitemap can also tell HTC what terms actually drove traffic to your site.
In other words, these were searches performed on Google that actually generated clicks for your site.
There's also a wealth of other information. For example, "Crawl Stats" shows you how Googlebot sees your site, errors generated by it, and even a PageRank distribution chart detailing how well PageRank is distributed.
Google sitemaps are a must. The information provided, while mostly technical, can help HotelTravelCheck.com ( HTC ) troubleshoot problems as well as provide ideas to help you improve your positioning.
Having HTC as your webmaster will eliminate the guess work most weekend webmasters have today.
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